NO WRONG WAY TO EAT // LOBLAWS
When the pandemic hit, we quickly learned how to child-rear sour dough starters and burned through every cookbook in sight. But with lockdown after lockdown, monotony set in and we fell out of love with our kitchens as quickly as we fell in love with them.
So as Canada’s destination for foodies, we needed to bring people back into the fold. Instead of romanticizing cooking during a time of blasé, we broke the food rules. Actually, we just threw them out completely by celebrating all the weird and new ways our relationship with food evolved.
Press —
Strategy Magazine, The Message
The Sixty
We launched with an epic, ugly delicious food odyssey that took the viewer on a journey from midnight
snack through every meal and snack of the day. Warning: Do not watch on an empty stomach.
The Fifteens
Instead of making straight cut-downs, we took our outtakes and created intimate,
unscripted moments of unrestrained food love.
The Six
We can all agree that sixes usually stink. But this one is pretty cute. right?
CCO: Cher Campbell CD: Jess Willis CW: Tim Morrison AD: Michelle Orlandi DIR: Hubert Davis