TRAFFIC CAM // FUJIFILM

Fujifilm XF zoom lenses are designed to capture distant subjects with the same crispness as those right in front of you. To demonstrate their impressive range, we gave drivers a view of traffic far ahead, helping them avoid staring at someone’s license plate for hours—and potentially missing out on a hot Tinder date.

To achieve this, we took over a dedicated billboard on one of Canada’s busiest highways, equipped it with a Fujifilm camera and XF zoom lens, and continuously updated the board with real-time traffic data and photos as conditions changed.